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    Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector

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    G14383.pdf (29.67Mb)
    Date
    2012-12-05
    Author
    Mohan, Avvari V
    Metadata
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    URI
    https://etd.iisc.ac.in/handle/2005/1842
    Collections
    • Department of Management Studies (MS) [158]

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