Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector
| dc.contributor.advisor | Krishnaswamy, K N | |
| dc.contributor.advisor | Akhilesh, K B | |
| dc.contributor.author | Mohan, Avvari V | |
| dc.date.accessioned | 2012-12-05T09:59:11Z | |
| dc.date.accessioned | 2018-07-31T06:34:05Z | |
| dc.date.available | 2012-12-05T09:59:11Z | |
| dc.date.available | 2018-07-31T06:34:05Z | |
| dc.date.issued | 2012-12-05 | |
| dc.date.submitted | 1995 | |
| dc.identifier.uri | https://etd.iisc.ac.in/handle/2005/1842 | |
| dc.identifier.abstract | http://etd.iisc.ac.in/static/etd/abstracts/2381/G14383-Abs.pdf | en_US |
| dc.language.iso | en_US | en_US |
| dc.relation.ispartofseries | G14383 | en_US |
| dc.subject | Marketing Research | en_US |
| dc.subject | Distribution Channels | en_US |
| dc.subject | Machine Tools - Marketing | en_US |
| dc.subject | Product Life Cycle (PLC) | en_US |
| dc.subject | Marketing Programme Variables | en_US |
| dc.subject | Industrial Marketing | en_US |
| dc.subject.classification | Management | en_US |
| dc.title | Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector | en_US |
| dc.type | Thesis | en_US |
| dc.degree.name | PhD | en_US |
| dc.degree.level | Doctoral | en_US |
| dc.degree.discipline | Faculty of Engineering | en_US |