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etd@IISc
Division of Interdisciplinary Research
Department of Management Studies (MS)
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etd@IISc
Division of Interdisciplinary Research
Department of Management Studies (MS)
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Marketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sector

Mohan, Avvari V (2012-12-05)

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Author Mohan, Avvari V (1)Subject

Distribution Channels (1)

Industrial Marketing (1)Machine Tools - Marketing (1)

Management (1)

Marketing Programme Variables (1)

Marketing Research (1)

Product Life Cycle (PLC) (1)... View More Date Issued 2012 (1)Has File(s)

Yes (1)

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