Strategic Marketing is very essential to realize firm’s objectives and thereby take the advantage against the competitors. Innovation becomes the means of taking the firm to the higher level among the existing local and ...

Patents have become a direct source of revenue, apart from providing legal protections for inventions. A patent generates revenue in its patented form through licensing or sell-out. Three challenges confront this shift in ...

Of late, technology entrepreneurship has been receiving growing importance as a means of contribution to national economic growth, both from Empirical Researchers and Policy Makers. According to NASSCOM, India has emerged ...