Browsing Department of Management Studies (MS) by Subject "Online retailing"
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Online Consumer Behaviour in Low Involvement Products: Cognitive Attributes and Purchase Behaviour
The internet has created fundamental shifts in business and consumer behaviour, akin to the industrial revolution of the 1800s. The internet serves as a ubiquitous and limitless information platform, and is leading to ... -
Repeat Purchase Behaviour of Online Customers for Grocery Products
Anecdotal evidence, from industry reports, suggest that consumption patterns in India are increasingly moving away from functional needs to lifestyle considerations. However, there is not much empirical evidence regarding ...