Browsing Department of Management Studies (MS) by Subject "Marketing Management - India"
Now showing items 1-1 of 1
-
Do-it Yourself Market In India : Exploring Development And Servicing Of Demand For Products Related To Household Painting And Carpentry
(2010-07-13)Do-it-yourself (DIY) is the practice of household members undertaking home improvement or maintenance on their own, instead of hiring professional help. While DIY is a substantial and steadily growing cultural and economic ...