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    • Department of Management Studies (MS)
    • Browsing Department of Management Studies (MS) by Subject
    •   etd@IISc
    • Division of Interdisciplinary Research
    • Department of Management Studies (MS)
    • Browsing Department of Management Studies (MS) by Subject
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    Browsing Department of Management Studies (MS) by Subject "Indian Manufacturing Organizations"

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      • The Impact of Strategic Marketing on the Innovation Performance of Organizations : A Study with Respect to Indian Micro Small and Medium Manufacturing Organizations 

        Lohith, C P (2017-12-03)
        Strategic Marketing is very essential to realize firm’s objectives and thereby take the advantage against the competitors. Innovation becomes the means of taking the firm to the higher level among the existing local and ...

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