Browsing Department of Management Studies (MS) by Subject "Consumer Satisfaction"
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Identification Of Key Factors Of User Satisfaction For Banking Software Products And Development Of An Importance-Performance Map
(Indian Institute of Science, 2006-02-21)The Indian IT industry has grown at an impressive rate during the last decade. India's own competitive advantage in the software business is well known: cost-effectiveness, world-class quality, high reliability, and rapid ... -
Online Consumer Behaviour in Low Involvement Products: Cognitive Attributes and Purchase Behaviour
The internet has created fundamental shifts in business and consumer behaviour, akin to the industrial revolution of the 1800s. The internet serves as a ubiquitous and limitless information platform, and is leading to ...