Browsing Department of Management Studies (MS) by Subject "Consumer Research"

Now showing items 1-2 of 2

    • Dynamic Control Mechanism For Customer Buy Down Behavior 

      Girirengan, S (2009-04-24)
      Revenue Management (RM) has become one of the most successful application areas of Operation Research. What started off as an obscure practice among few airlines in U.S in early seventies, has attained the status of ...

    • Topics In Demand management 

      Amit, R K (2011-02-02)
      This thesis is divided into two parts. Part I deals with demand management. For goods with no substitutes, under supply constraints, fairness considerations introduce negative externalities and lead to a market failure. ...