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    • Browsing Department of Management Studies (MS) by Subject
    •   etd@IISc
    • Division of Interdisciplinary Research
    • Department of Management Studies (MS)
    • Browsing Department of Management Studies (MS) by Subject
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    Browsing Department of Management Studies (MS) by Subject "Cognition factor"

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      • Online Consumer Behaviour in Low Involvement Products: Cognitive Attributes and Purchase Behaviour 

        Binnal, Wasimakram
        The internet has created fundamental shifts in business and consumer behaviour, akin to the industrial revolution of the 1800s. The internet serves as a ubiquitous and limitless information platform, and is leading to ...

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