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    • Browsing Department of Management Studies (MS) by Subject
    •   etd@IISc
    • Division of Interdisciplinary Research
    • Department of Management Studies (MS)
    • Browsing Department of Management Studies (MS) by Subject
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    Browsing Department of Management Studies (MS) by Subject "Banking Customers"

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      • Psychographic Segmentation of Retail Banking Customers of Karnataka (India) - An Exploratory Study 

        Srivatsa, H S
        Post Liberalization, India has witnessed a good growth rate in economy. The GDP has grown by in the range of 7- 8 percentage annually. The job prospects in India have increased phenomenally due domestic business climate ...

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