Browsing Department of Management Studies (MS) by Subject "After Sales Service"

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Developing an Analytical Model to Predict Customer Churn for Customer Satisfaction (CS) and Customer Loyalty (CL) with respect to Automobile After Sales Service Centres (AASSC)

Vigneshwaran, S R

Customer Satisfaction has always been a key to success for any automobile after sales service centre (AASSC). To retain customer satisfaction (CS) and customer loyalty (CL), it is crucial for any AASSC to track the important ...