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Criteria For Advertising Agency Selection In India : An Objective Appraisal

dc.contributor.advisorSrinivasan, R
dc.contributor.authorMudnal, Priyadarshini
dc.date.accessioned2012-11-30T05:57:41Z
dc.date.accessioned2018-07-31T06:33:59Z
dc.date.available2012-11-30T05:57:41Z
dc.date.available2018-07-31T06:33:59Z
dc.date.issued2012-11-30
dc.date.submitted1997
dc.identifier.urihttps://etd.iisc.ac.in/handle/2005/1825
dc.identifier.abstracthttp://etd.iisc.ac.in/static/etd/abstracts/2363/G15049-Abs.pdfen_US
dc.language.isoen_USen_US
dc.relation.ispartofseriesG15049en_US
dc.subjectAdvertising Agency - Selectionen_US
dc.subjectSales Promotionen_US
dc.subjectIndian Advertising Environmenten_US
dc.subjectAdvertising Agencyen_US
dc.subject.classificationManagementen_US
dc.titleCriteria For Advertising Agency Selection In India : An Objective Appraisalen_US
dc.typeThesisen_US
dc.degree.nameMSc Enggen_US
dc.degree.levelMastersen_US
dc.degree.disciplineFaculty of Engineeringen_US


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