Browsing Division of Interdisciplinary Research by Author "Lohith, C P"

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The Impact of Strategic Marketing on the Innovation Performance of Organizations : A Study with Respect to Indian Micro Small and Medium Manufacturing Organizations

Lohith, C P (2017-12-03)

Strategic Marketing is very essential to realize firm’s objectives and thereby take the advantage against the competitors. Innovation becomes the means of taking the firm to the higher level among the existing local and ...