Browsing Division of Interdisciplinary Research by Advisor "Srinivasan, R"
Now showing items 1-9 of 9
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Identification Of Key Factors Of User Satisfaction For Banking Software Products And Development Of An Importance-Performance Map
(Indian Institute of Science, 2006-02-21)The Indian IT industry has grown at an impressive rate during the last decade. India's own competitive advantage in the software business is well known: cost-effectiveness, world-class quality, high reliability, and rapid ... -
Identifying Dimensions For The International Positioning Process : Study Of Defence Systems
(2011-05-09)Issues related to research methodology increasingly occupy a central role in the field of International Positioning Process. It is becoming clear that greater attention to methodological issues is essential for the development ... -
The Impact of Strategic Marketing on the Innovation Performance of Organizations : A Study with Respect to Indian Micro Small and Medium Manufacturing Organizations
(2017-12-03)Strategic Marketing is very essential to realize firm’s objectives and thereby take the advantage against the competitors. Innovation becomes the means of taking the firm to the higher level among the existing local and ... -
Modeling The Dynamics Of Market Potential For Spaceborne Remote Sensing Data Services
(2011-02-02)Spaceborne Remote Sensing, the observation of the features on ground from orbiting satellites is one of the expanding business areas of international space business, attracting the analysis of the markets and the growth ... -
Modelling The Transport Sector In India : A Study On Intermodal Substitution Passenger Transport
(Indian Institute of Science, 2006-02-21)Transportation infrastructure has long been recognized as the sine qua non of rapid economic development. As a predominantly agrarian economy with a vast and growing population spread over an extensive mass of land, India ... -
Psychographic Segmentation of Retail Banking Customers of Karnataka (India) - An Exploratory Study
Post Liberalization, India has witnessed a good growth rate in economy. The GDP has grown by in the range of 7- 8 percentage annually. The job prospects in India have increased phenomenally due domestic business climate ... -
Repeat Purchase Behaviour of Online Customers for Grocery Products
Anecdotal evidence, from industry reports, suggest that consumption patterns in India are increasingly moving away from functional needs to lifestyle considerations. However, there is not much empirical evidence regarding ...