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The Impact of Strategic Marketing on the Innovation Performance of Organizations : A Study with Respect to Indian Micro Small and Medium Manufacturing Organizations
(2017-12-03)
Strategic Marketing is very essential to realize firm’s objectives and thereby take the advantage against the competitors. Innovation becomes the means of taking the firm to the higher level among the existing local and ...
Predicting Innovation Capability at Team Level: An Exploratory Analysis
Innovation is one of the major concerns for technology-driven organizations. Extensive amount of literature is available on ‘managing innovation’ within organizations at individual level as well as firm level. However, ...
Absorptive Capacity, Cluster Level Interactions, Innovation and Performance of Firms in the High-tech Manufacturing Cluster of Bengaluru
Researchers have identified absorptive capacity, which is a measure of dynamic capability of a firm, as one of the critical factors that drives interactions of a firm with other firms and associated institutions within and ...