Browsing by Advisor "Gurtoo, Anjula"
Now showing items 1-12 of 12
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A Comparison between Singleton and Portfolio Patent Valuation in Auction Mode of Patent Transaction
(2018-02-08)Patents have become a direct source of revenue, apart from providing legal protections for inventions. A patent generates revenue in its patented form through licensing or sell-out. Three challenges confront this shift in ... -
Corporate Social Responsibility Orientation : Exploring The Williamson Framework And Government Policy Drivers
(2013-05-31)Corporate Social Responsibility (CSR) is rapidly gathering momentum in the private, public and non-profit sectors over the last few years. First, the old business concept of placing profits and shareholders before principles ... -
Deliberations on Borrower Behaviour in the Context of Micro-finance
Micro-finance, a popular tool for poverty alleviation, has witnessed a cycle of reaching out to the credit strapped, recording high recovery rates, scaling up exponentially and facing mass defaults, world-over. The two ... -
Do-it Yourself Market In India : Exploring Development And Servicing Of Demand For Products Related To Household Painting And Carpentry
(2010-07-13)Do-it-yourself (DIY) is the practice of household members undertaking home improvement or maintenance on their own, instead of hiring professional help. While DIY is a substantial and steadily growing cultural and economic ... -
An Exploratory Study on Financial Resources, Scaling, and Performance of Social Enterprises in India
The limitations of the government and current economic system deprived socio-economic opportunities to certain sections of the communities. The non-profit sector, expected to fill this gap, has been afflicted with fiscal ... -
Implementation Of A Democratic Decentralized Welfare Scheme : An Institutional Perspective
(2016-04-29)Decentralization leads to functional and financial devolution of authority, induces more transparency in the system and puts emphasis on local needs. It creates platforms to voice and institutionalize the interests of ... -
Investigations on Product Purchase Behaviour of Domestic Air Travellers
The Indian civil aviation industry has emerged as one of the fastest-growing industries in the country. Compared to 99 airports in March 2018, nearly 200 operational airports are expected in India by 2040. However, the ... -
Measurement of the viral phenomenon: New methodological exploration
Viral phenomenon in marketing refers to the rapid growth and adoption pattern of a product, akin to a biological virus. Viral phenomenon can be defined as “a word-of-mouth diffusion process wherein a message is actively ... -
Online Consumer Behaviour in Low Involvement Products: Cognitive Attributes and Purchase Behaviour
The internet has created fundamental shifts in business and consumer behaviour, akin to the industrial revolution of the 1800s. The internet serves as a ubiquitous and limitless information platform, and is leading to ... -
Service quality of Intercity Bus transport
Public transportation has become one of the cornerstones for country’s infrastructure development. Road transportation is one of the important means of public transportation. Within road transportation, a large number of ... -
A study on Expatriate's adjustment stressors and coping strategies
Adjustment to the cross-cultural environment is inherently taxing for expatriates. Researchers have investigated the implications of cultural stress on occupational stress. However, gaps remain, as follows: (i) There are ... -
Vulnerabilities And Adaptation To Environmental Regulations : Response Of Small And Medium Scale Firms In The Indian Pharmaceutical Industry
(2015-02-05)In the past few decades, there has been increasing concern towards the potential effects of industrial pollutants on our eco-system. Each country has developed and enacted stringent environmental regulatory standards to ...