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dc.contributor.advisorKrishnaswamy, K N
dc.contributor.advisorAkilesh, K B
dc.contributor.authorMohan, Avvari V
dc.date.accessioned2012-12-05T09:59:11Z
dc.date.accessioned2018-07-31T06:34:05Z
dc.date.available2012-12-05T09:59:11Z
dc.date.available2018-07-31T06:34:05Z
dc.date.issued2012-12-05
dc.date.submitted1995-09
dc.identifier.urihttp://etd.iisc.ac.in/handle/2005/1842
dc.identifier.abstracthttp://etd.iisc.ac.in/static/etd/abstracts/2381/G14383-Abs.pdfen_US
dc.language.isoen_USen_US
dc.relation.ispartofseriesG14383en_US
dc.subjectMarketing Researchen_US
dc.subjectDistribution Channelsen_US
dc.subjectMachine Tools - Marketingen_US
dc.subjectProduct Life Cycle (PLC)en_US
dc.subjectMarketing Programme Variablesen_US
dc.subjectIndustrial Marketingen_US
dc.subject.classificationManagementen_US
dc.titleMarketing Programmes And Technological Developments Across Product Life Cycle : An Exploratory Study In Indian Machine Building Sectoren_US
dc.typeThesisen_US
dc.degree.namePhDen_US
dc.degree.levelDoctoralen_US
dc.degree.disciplineFaculty of Engineeringen_US


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